We talked to fashion and lifestyle journalist, Momina Sibtain, about her new YouTube show, Momina's Mixed Plate. Momina is the former Managing Editor of T-Edit Magazine. She recently launched her own fashion, lifestyle, and entertainment YouTube channel. In just a few months, Momina’s Mixed Plate has gained 14,000+ subscribers. She also scored interviews with mega-actress, Mahira Khan, music sensation, Jimmy Khan, and Brazilian football legend, Ricardo Kaka!
1) What inspired you to launch Momina's Mixed Plate?
I felt that there was a major gap in good original content. YouTube was a fairly untapped market, especially for fashion, lifestyle, and entertainment. I started developing a show for television and soon realized that our mainstream networks weren’t ready for what I wanted to do. My now business partner suggested that we take the show digital, so we decided to take it to YouTube and didn’t look back.
2) How did you come up with the name for your show?
The name was the trickiest part. I wanted something quirky that was very eastern, and yet, wouldn't be lost in translation to those not from the sub-continent area. It took us 6 months, but Momina's Mixed Plate stuck! ‘Mixed Plate’ is a super popular street snack, and a staple for everyone growing up here. It became the perfect blend between the east and west!
3) What’s the most exciting part of your job?
Constantly meeting new people, engaging in conversation, and having fun all day long. It has been exciting setting up my own company and tackling new challenges that come with it.
4) What piece of advice would you give to people who want to become entrepreneurs?
Follow your instincts and be true to yourself. If you emulate or copy others, you will only go so far, but If you bring your individuality and spunk to any project, no one can take it away from you.
5) Life motto?
Be yourself, be yourself and then be yourself some more!