Thinking Big: Abeera & Nida

February 6, 2019

We talked to the founders of Pakistan's up-and-coming skincare brand, Primary Skincare. You can check out their products here.

1) What inspired you to make your own skincare products?

The complete lack of options for good quality skincare in the local market! Imported products are often available at ridiculously high prices, from dubious sellers, and often sold close to expiry. With regards to the local market, we found that most brands focused on completely natural products. People were not making hybrid products like ours, which combine natural ingredients with skin-loving active ingredients. Also, local laws don’t require cosmetics companies to list their ingredients, which means most local brands are not transparent. We wanted to create a brand that our consumers can trust. 

2) What were the first few steps you took to get your business up and running?

Lots and lots and lots of research. Researching the market, the competition, possible suppliers, possible retail avenues. You have to know your business before you even get into it. Then we tested our formulations on friends and family, and finally once everyone was happy with the results, we started the business. 

3) What makes Primary Skincare unique and special compared to other skincare products in Pakistan?

Our “clean beauty” motto sets us apart. We ensure that the ingredients we use are non-toxic, safe, and backed by the latest scientific research. We also have a holistic approach to beauty, which focuses on feeling and looking good from the inside out. 

4) What are the benefits and challenges of running your own business?

Running your own business allows for a lot of independence (financially and with your time), and a wonderful creative outlet. It’s also incredibly rewarding when things go right. The challenge is, when things go wrong, you have nobody to blame but yourself. 

5) What are your top three skincare tips?

Hydrate, get enough sleep, and wear sunscreen.  

6) Life motto?

It’s not happy people who are grateful, it’s grateful people who are happy.

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